E-commerce Analytics Glossary

Clear definitions of the metrics, models, and concepts that power modern e-commerce analytics.

Predictive LTV (pLTV)

A forward-looking estimate of customer lifetime value based on behavioral signals, purchase history, and statistical models.

Related: Predictive LTV

Customer Lifetime Value (LTV)

The total revenue a customer generates throughout their entire relationship with a business.

Related: Profit Intelligence

Creative Fatigue Score

A composite metric (0-100) that measures how much an ad creative's performance has degraded due to audience overexposure.

Related: Creative Studio

Cohort Retention

The percentage of customers from a specific acquisition group who continue purchasing over successive time periods.

Related: Retention Intelligence

Customer Health Score

A composite score (0-100) that indicates how likely a customer is to remain active, based on purchase behavior, engagement, and support interactions.

Related: Retention Intelligence

Churn Prediction

The use of statistical models and machine learning to identify customers who are likely to stop purchasing or cancel their subscription.

Related: Retention Intelligence

AI Recommendations Engine

An automated system that analyzes business data to surface prioritized, actionable recommendations ranked by expected revenue impact.

Related: AI Recommendations

Smart Segmentation

Natural language-powered customer segmentation that allows operators to define audience segments using plain English queries.

Related: Smart Segmentation

Ads Autopilot

AI-powered ad campaign management that automatically optimizes targeting, bidding, creative rotation, and budget allocation across Meta and Google Ads.

Related: Ads Autopilot

Unit Economics

The direct revenues and costs associated with a single customer or transaction, including CAC, LTV, contribution margin, and payback period.

Related: Profit Intelligence

Contribution Margin

The revenue remaining after subtracting all variable costs (COGS, shipping, payment processing, returns) from a sale.

Related: Profit Intelligence

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