An AI CMO for commerce companies.

Misha AI is the merchant-facing AI operator built on Finsi OS, with six specialized agents executing the work. Finsi analyzes your data, sets the week's strategic priorities, then builds and deploys the campaigns, flows, and segments to act on them.

Caffeine & Legends: MRR more than doubled in 6 months.

Free 12-month acquisition & retention audit · Read-only access · No credit card · You keep the report either way.

Finsi AI CMO dashboard: current mission, agent plays, and a budget recommendation awaiting approval

Misha AI's current mission, the agents' plays, and a budget recommendation waiting for your approval.

Used by commerce brands like these

Harney & Sons
1906 Shop
Caffeine & Legends
History by Mail
PupBox
Vinyl Moon
Carolina Dream
Luda's Dumpling

Unlike dashboards you interpret and agencies you chase, Finsi ships the work and shows the receipt.

Marketing dashboards

Analytics software

Charts what happened

Your team decides what happens next

Agency / fractional CMO

Human service

Scope varies by engagement

Your team manages the relationship

Finsi

Misha AI + six specialized agents

Sets the week's strategic priorities

Builds and deploys campaigns, flows, and segments

Every action waits for your sign-off before it ships

How it works

Meet Misha AI

The merchant-facing AI operator built on Finsi OS, with six specialized agents executing the work.

1

Reads the data

Misha AI reads what your connected Klaviyo, Meta, and Google accounts are actually doing.

2

Sets the week's priorities

Misha AI sets the week's strategic priorities, and tells you why each one is on the list.

3

Builds and deploys the work

Six specialized agents build and deploy the campaigns, flows, and segments to act on them.

Every action waits for your sign-off before it ships.

The six agents behind Misha AI

SCOUT agent avatar
SCOUTProfit intelligence
PULSE agent avatar
PULSEPaid acquisition
FORGE agent avatar
FORGECreative development
ECHO agent avatar
ECHOEmail and lifecycle
BEACON agent avatar
BEACONSearch visibility
SAGE agent avatar
SAGECustomer research

Real brands, real numbers

Customer outcomes, with the story behind each one.

E

The daily digest is the first thing I check in the morning. Three things to know, three things to do — that's how I run the business now.

Eugene - Co-founder, Luda's Dumpling

Plans sized to your revenue

One subscription — Finsi plans include strategy and execution. Your plan follows your revenue — from $500/month.

Startup · $1-5M revenue
$500/month
Growth · $5-20M revenue
$1,500/month
SMB · $20M+ revenue
$2,500/month

Free 30-day trial available. No credit card required. The self-serve 30-day trial currently works with Shopify stores.

Enterprise

Your operation runs on processes the six standard agents do not cover. For enterprise customers we'll build bespoke AI agents on Finsi OS, shaped around how your team actually works.

  • Agents built for your workflow, not adapted from a template
  • Every action waits for your sign-off before it ships
  • Prefer a human team? Finsi Growth Agency — our growth team plans and executes on top of Finsi OS

Frequently Asked Questions

1. Will it touch my live ads or flows without my approval?

No. Every action waits for your sign-off before it ships — Finsi only writes to Klaviyo, Meta, or Google after you approve the specific change.

2. Which commerce platforms can start today?

The self-serve 30-day trial currently works with Shopify stores. If you use another commerce platform, book a demo so we can confirm your stack before you sign up.

3. What is Misha AI?

Misha AI is the merchant-facing AI operator built on Finsi OS — the operator layer you talk to, with six specialized agents executing the work.

4. How is an AI CMO different from a marketing dashboard?

Unlike a marketing dashboard, an AI CMO makes decisions and recommends actions rather than just charting them.

5. How is this different from hiring an agency or a fractional CMO?

Finsi is the AI CMO: it sets the week's strategic priorities and builds the work in one subscription. Every action waits for your sign-off before it ships. For the detailed comparison, see Finsi vs Your Agency.

6. What if I want a human team instead of the AI?

Prefer a human team? Finsi Growth Agency — our growth team plans and executes on top of Finsi OS.

Hire your AI CMO. Stop hiring dashboards.

Misha reads twelve months of your store, ad, email, and subscription data and shows you exactly where revenue is leaking. Read-only access. No credit card. No sales call. You keep the report either way.