Know which channels actually drive profit.
Track the full customer journey across Meta Ads, Google Ads, email, and organic channels. Finsi goes beyond last-click attribution to show you which campaigns acquire the highest-quality customers and the fastest payback periods.
Multi-Touch Modeling
Move beyond last-click. Finsi tracks every touchpoint in the customer journey—from first ad impression through email nurture to final purchase—and distributes credit accurately across channels.
Customer Quality Scoring
Every ad-acquired customer is scored into Premium, High, Medium, or Low quality tiers based on purchase behavior, retention signals, and predicted lifetime value. Know which campaigns attract your best buyers.
Campaign LTV Analysis
See first-order value and long-term LTV side-by-side for every campaign. Identify which ads look expensive on day one but deliver exceptional returns over the customer lifetime.
Payback Period Tracking
Calculate exactly how long it takes to recover customer acquisition costs for each campaign and channel. Optimize your cash flow by prioritizing campaigns with the fastest payback.
Cross-Channel Journey
Map the complete customer journey across Meta Ads, Google Ads, email campaigns, and organic channels. See how touchpoints interact and which channel combinations drive the highest conversion rates.
Platform Comparison
Compare Meta Ads vs. Google Ads performance head-to-head on customer quality, LTV, payback period, and repeat purchase rate. Make data-driven decisions about where to allocate your ad budget.
See the true value of every acquisition channel.
Finsi's attribution dashboard tracks customers from first touch to long-term value. See multi-touch journey maps, customer quality distribution by campaign, and LTV projections—all in real-time. Stop optimizing for clicks and start optimizing for the customers who matter most to your bottom line.
Compare platform performance beyond ROAS.
Go deeper than surface-level ad metrics. Finsi compares Meta and Google Ads by the quality of customers they acquire, their repeat purchase rates, LTV trajectories, and payback periods. Discover which platform delivers customers who stick around and spend more over time.
Frequently Asked Questions
1. How does multi-touch attribution differ from last-click?
Last-click attribution gives 100% credit to the final touchpoint before purchase, ignoring every interaction that built awareness and intent. Finsi's multi-touch attribution tracks the complete journey—from the first ad impression through email opens, site visits, and retargeting—and distributes credit proportionally so you understand the true contribution of each channel.
2. How are customer quality tiers determined?
Finsi scores every ad-acquired customer into Premium, High, Medium, or Low tiers based on their purchase frequency, average order value, subscription retention (if applicable), and predicted lifetime value. These scores update dynamically as customer behavior evolves, giving you an always-current view of which campaigns attract your best buyers.
3. What channels does Finsi attribution support?
Finsi currently tracks attribution across Meta Ads (Facebook and Instagram), Google Ads (Search, Shopping, and Display), email campaigns (via Klaviyo integration), and organic traffic. Each channel's contribution is measured at the touchpoint level, allowing you to see cross-channel interactions and combined effects.
4. How is campaign LTV calculated?
Campaign LTV is calculated by tracking the total revenue generated by customers acquired through each campaign over time. Finsi shows both first-order value (immediate revenue) and projected long-term LTV based on repeat purchase patterns and subscription behavior. This lets you compare campaigns that look similar on day one but diverge significantly over 30, 60, and 90+ days.
5. What is a payback period and why does it matter?
The payback period is the number of days it takes for revenue from acquired customers to exceed the cost of acquiring them. It matters because even profitable campaigns can strain cash flow if the payback takes too long. Finsi calculates payback periods per campaign and channel, helping you prioritize spend on campaigns that recover costs quickly while still investing in high-LTV strategies.
Attribute Revenue to the Right Channels
Stop flying blind with last-click attribution. Finsi tracks the full customer journey and shows you which campaigns, channels, and creatives drive lasting, profitable growth. Start your free pilot today.