About Finsi

Replace Dashboards with Decisions

Finsi (Finlens, Inc) is an AI-powered analytics platform that helps e-commerce brands stop drowning in dashboards and start making decisions. Founded in 2024 and headquartered in Jersey City, New Jersey.

Our Mission

Replace manual data wrangling with AI-powered recommendations. E-commerce operators spend hours every week pulling reports, cross-referencing spreadsheets, and trying to figure out what changed and why. Finsi eliminates that work entirely — connecting your data, analyzing it with specialized AI agents, and telling you exactly what to do next.

Our Story

Finsi was born from the frustration of watching e-commerce brands drown in disconnected data. After years building analytics products, the founders realized that operators don't need more dashboards — they need a system that tells them what to do next.

Too many teams spend their weeks pulling reports from Shopify, cross-referencing ad spend in Meta, checking retention in Klaviyo, and stitching it all together in spreadsheets. By the time they find the insight, the window to act has already passed.

Finsi was built to close that gap. It connects every data source in your stack, deploys specialized AI agents to analyze acquisition, retention, profitability, and customer behavior, and delivers a ranked list of actions — prioritized by revenue impact and ready to execute. No more dashboards. Just decisions.

Company Details

Legal Name
Finlens, Inc
Headquarters
Jersey City, New Jersey
Founded
2024
Focus
AI-powered e-commerce analytics

Leadership

The team building Finsi

Andrei Rebrov

Co-CEO
  • 14K+ LinkedIn followers, publishing on subscription economics
  • Expertise in LTV analysis, retention metrics, cohort analysis, and subscription business modeling
Samara State Aerospace University (2005-2011)
English, Russian, German

Misha Druzhinin

Co-founder & CTO
  • Technical background in enterprise architecture and application design
  • Conference speaker (HolyJS)
Quantic School of Business and Technology (MBA, 2022-2024)

See Finsi in Action

Start a free 30-day trial and get your retention audit within 24 hours, or book a personalized demo with our team.