Understand the "why" behind the numbers.
Numbers tell you what happened. Customer research tells you why. Finsi combines behavioral analytics with AI-powered surveys and email campaign intelligence to give you the complete picture.
AI-Powered Surveys
Create targeted surveys that reach the right customers at the right moment. AI generates questions based on your goals and analyzes responses automatically.
Email Campaign Planner
Plan and schedule research-driven email campaigns. Combine behavioral segments with survey insights for hyper-personalized outreach.
Behavioral Analysis
Understand purchase patterns, browsing behavior, and engagement signals. See what customers do, not just what they say.
360° Customer Profiles
Every customer gets a complete profile combining purchase history, subscription data, engagement metrics, and qualitative feedback.
Sentiment Analysis
AI analyzes customer feedback, reviews, and survey responses to identify themes, sentiment trends, and emerging issues.
Research to Action
Research findings automatically feed into Finsi's recommendation engine. Customer insights drive your retention and acquisition strategies.
Plan smarter email campaigns.
Finsi's Email Planner helps you create research-driven campaigns that reach the right customers with the right message. Combine behavioral segments with lifecycle timing for maximum impact.
Deep customer insights at your fingertips.
Access complete customer profiles with purchase history, subscription lifecycle, engagement scores, and predicted future behavior. Understand each customer's journey and identify opportunities to deepen the relationship.
Frequently Asked Questions
1. What data sources does Customer Research analyze?
Finsi aggregates data from multiple sources including Shopify order and browsing history, subscription platform events, email engagement metrics from Klaviyo, ad interaction data from Meta and Google, customer support tickets, survey responses, and product reviews. By combining these quantitative and qualitative signals, Finsi builds a comprehensive understanding of each customer and identifies trends across your entire customer base.
2. How do AI-powered surveys work?
Finsi's AI generates survey questions tailored to your research goals—whether you want to understand churn reasons, product satisfaction, or purchase intent. Surveys are targeted to specific customer segments (e.g., recently churned subscribers or high-LTV customers) and deployed at optimal moments in the customer journey. The AI automatically analyzes responses, identifies themes, and summarizes findings into actionable insights.
3. How does sentiment analysis work?
Finsi applies natural language processing to customer feedback from surveys, support tickets, and product reviews to classify sentiment as positive, negative, or neutral. Beyond simple polarity, the AI identifies specific themes and topics within the feedback—such as shipping speed, product quality, or subscription flexibility—and tracks how sentiment around each theme changes over time, helping you spot emerging issues early.
4. How do research findings feed into recommendations?
Customer research insights are automatically integrated into Finsi's AI recommendation engine. For example, if survey data reveals that customers churn because of delivery frequency issues, Finsi may recommend a subscription flexibility campaign targeting at-risk subscribers. Qualitative insights add context to quantitative patterns, making recommendations more targeted and effective.
5. Which platforms and channels are supported for research?
Finsi supports research across Shopify (order and product data), subscription platforms (Recharge, Skio, Smartrr, Loop), email marketing (Klaviyo), advertising (Meta Ads, Google Ads), and direct customer feedback channels (in-app surveys, post-purchase surveys, NPS surveys). The Email Planner feature lets you design and schedule research-driven email campaigns that combine behavioral segments with lifecycle timing for maximum response rates.
Know Your Customers Inside and Out
Combine quantitative analytics with qualitative research for a complete understanding of your customers. Start your free pilot and discover insights you've been missing.