Ads Autopilot
AI-powered ad campaign management that automatically optimizes targeting, bidding, creative rotation, and budget allocation across Meta and Google Ads.
Ads Autopilot is an AI-driven system for managing paid advertising campaigns that goes beyond simple rule-based automation. It uses machine learning to make real-time decisions about campaign targeting, bid strategies, creative rotation, and budget allocation across Meta Ads (Facebook and Instagram) and Google Ads from a unified interface.
The system operates in three modes: Manual (recommendations only, no automatic changes), Assisted (proposed changes are queued for human approval before execution), and Auto (changes are executed within configurable safety guardrails). Safety measures include daily and weekly spend increase caps, minimum performance thresholds, protected campaign whitelists, and quiet hours.
A key differentiator of modern Ads Autopilot systems is LTV-based optimization. Rather than optimizing for first-order ROAS (which may favor low-value customers who convert easily), the system evaluates campaigns based on the long-term value of acquired customers. This includes customer quality scoring, where campaigns are ranked by the average quality of customers they bring in, not just immediate conversion metrics.
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