Why You Keep Firing Agencies (And Why The Next One Won't Be Different)
Every founder we talk to in the $2M-$10M range has the same agency story. They've hired three. They've fired two. The third one is on a 90-day window
Stuck at $2M? It's Probably Not Acquisition.
Most founders hitting $2M ARR for the first time have the same instinct when growth stalls: pour more into acquisition. Hire a media buyer. Open a new channel. Hit the leadership team with
The Discount Trap: How Promotions Quietly Kill Subscription LTV
Every subscription brand has done it. Revenue slows, the board asks questions, and someone suggests a flash sale or a deeper intro discount. It works for about six weeks. Then the cohort churns,
The 10-Point Margin Hit: What the 2026 Tariffs Did to Subscription Boxes
TLDR67% of DTC brands raised prices within a week of the Section 122 surcharge taking effect on Feb 24. Most did it before they knew their churn elasticity.A typical $30 beauty box