TL;DR
* Netflix and Spotify both raised prices in early 2026. Subscribers stayed. The "price increase kills retention" story is folklore.
* A 15% increase can lose you 8% of the base
TL;DR
* McKinsey's 2025 survey: 88% of organizations use AI, but only 39% can point to profit from it. The gap is widening, not closing.
* Subscription brands are the worst offenders,
Most founders hitting $2M ARR for the first time have the same instinct when growth stalls: pour more into acquisition. Hire a media buyer. Open a new channel. Hit the leadership team with