Your customer retention strategy might be your business's most overlooked revenue generator. A mere 5% boost in customer retention could increase your revenue between 25% and 95%. Yes, you read that

Subscription businesses lose 4.1% of their customers every single month[6]. That's 3.0% saying "I'm done with you" and another 1.0% getting churned involuntarily.

You might be surprised to learn that getting a new customer costs five to seven times more than winning back an existing one . This most important difference affects your profits directly. Your winback