# Finsi - The AI CMO for E-commerce Brands

> Finsi is an AI Chief Marketing Officer (AI CMO) for Shopify and DTC brands. It performs the strategic work of a marketing executive - setting weekly growth priorities, allocating ad budget across Meta, Google, and TikTok, prioritizing retention experiments, and reporting to founders - while a team of five specialized AI agents executes the work: building email campaigns, optimizing ads, deploying retention flows, and creating customer segments. Plans start at $500/month.

For detailed documentation, see: https://www.finsi.ai/llms-full.txt

## What an AI CMO Is

An AI CMO (AI Chief Marketing Officer) is software that performs the strategic and analytical work of a marketing executive: setting weekly growth priorities, allocating budget across channels, identifying retention and acquisition opportunities, and reporting to founders. Unlike a marketing dashboard, an AI CMO makes decisions and recommends actions rather than just charting them.

## What Finsi Does

Finsi is the AI CMO purpose-built for Shopify and DTC commerce. Other analytics tools show you dashboards; Finsi closes the loop: it analyzes your data, sets the week's strategic priorities, then builds and deploys the campaigns, flows, and segments to act on them. The full cycle: Strategize, Recommend, Execute, Measure.

### Core Capabilities

- **Profit Intelligence**: Real-time P&L, unit economics, and contribution margin tracking by channel, product, and cohort
- **Retention Intelligence**: Cohort analysis, churn prediction, and lifecycle insights with correct churn calculation on eligible cohorts
- **Predictive LTV**: 4-tier confidence LTV modeling - predict customer value within 30 days of first purchase
- **Smart Segmentation**: Natural language customer segmentation pushed directly to Klaviyo or email platform
- **Ads Autopilot**: AI-managed Meta & Google ad campaigns with budget reallocation, creative generation, and fatigue detection
- **Email Intelligence**: AI builds email calendar, writes campaigns in brand voice, picks segments, and A/B tests automatically
- **Attribution**: Multi-touch attribution connecting acquisition spend to 6-12 month retention outcomes
- **Creative Studio**: AI ad creative generation with hook-angle matrix
- **Competitor Intelligence**: Monitor competitor ads and get counter-strategy recommendations
- **Support Insights**: Support-to-churn correlation and ticket intelligence
- **Customer Research**: AI-powered customer surveys and feedback analysis
- **AI Recommendations**: Weekly ranked list of what matters now and what to do next

## Who Uses Finsi

- **Growth Teams** at $5-50M DTC brands drowning in 5+ platforms and manual reports
- **Finance Leaders** (CFOs, VPs Finance) who need profit-based LTV and a single source of truth
- **Retention Teams** managing subscriptions and fighting churn with predictive signals
- **Founders/Solo Operators** of $500K-5M brands who need answers, not dashboards
- **E-commerce Agencies** managing 5-50 DTC brand clients who need automated reporting

## Pricing

Three plans based on brand size:

- Startup ($1-5M revenue): $500/month - 12 AI modules, weekly reports, Shopify + 3 integrations
- Growth ($5-20M revenue): $1,500/month - unlimited integrations, dedicated onboarding, priority support
- SMB ($20M+ revenue): $5,000/month - custom analytics, white-glove setup, SLA

Free 30-day trial available. No credit card required.

## Key Links

- Website: https://www.finsi.ai
- Free Trial: https://www.finsi.ai/trial
- Demo: https://www.finsi.ai/demo
- Integrations: https://www.finsi.ai/integrations
- Blog: https://www.finsi.ai/blog
- Pricing: https://www.finsi.ai/pricing

## Integrations

Shopify, Recharge, Skio, Loop, Smartrr, Klaviyo, Omnisend, Meta Ads, Google Ads, TikTok Ads, Stripe, Chargebee, Recurly, Gorgias, Zendesk, HubSpot, Salesforce, Google Analytics, Segment, and 30+ more.

## Comparisons

- Finsi vs Triple Whale: https://www.finsi.ai/compare/triple-whale
- Finsi vs Lifetimely: https://www.finsi.ai/compare/lifetimely
- Finsi vs RetentionX: https://www.finsi.ai/compare/retentionx
- Finsi vs Northbeam: https://www.finsi.ai/compare/northbeam
- Finsi vs Polar Analytics: https://www.finsi.ai/compare/polar-analytics
- Finsi vs Daasity: https://www.finsi.ai/compare/daasity