Your email program on autopilot.
Finsi's Email Intelligence suite analyzes every campaign, learns your brand voice from historical emails, manages A/B testing with statistical rigor, and plans new campaigns through a conversational AI interface—so you send the right message to the right segment at the right frequency.
Campaign Analysis
Automatically analyze every email campaign's performance across open rates, click rates, revenue attribution, and unsubscribe impact. Identify what's working and what's fatiguing your list.
Segment Registry
Access a library of pre-defined behavioral segments—new buyers, repeat purchasers, subscription churners, win-backs, VIPs, and more. Each segment is continuously updated based on real-time customer behavior.
Brand Voice Extraction
Finsi's AI reads your historical emails to extract your brand's tone, vocabulary, and style. Every AI-generated subject line and body copy sounds authentically like your brand—not generic marketing.
A/B Test Hub
Run subject line, content, and send-time A/B tests with built-in statistical significance calculations. Finsi tells you when a winner is confirmed—no more guessing or ending tests too early.
AI Campaign Planner
Describe what you want to achieve in plain language and Finsi's conversational AI builds the campaign—selecting the segment, drafting copy in your brand voice, and scheduling the optimal send time.
Frequency Management
Prevent email fatigue with intelligent frequency caps. Finsi tracks per-customer email exposure across campaigns and flows, automatically holding back sends when a customer is at risk of disengagement.
AI-powered campaign planning in plain language.
Finsi's conversational campaign planner lets you describe your goal—like "win back customers who haven't ordered in 60 days"—and builds the full campaign for you. It selects the right segment, drafts copy in your brand voice, and recommends the optimal send time based on historical engagement data.
Pre-built behavioral segments, always up to date.
Stop spending hours building email segments manually. Finsi's Segment Registry provides dozens of pre-defined behavioral segments that update in real time—from first-time buyers to subscription cancellers. Each segment shows its size, average LTV, and recommended email strategies.
Frequently Asked Questions
1. How does Finsi extract my brand voice from historical emails?
Finsi's AI analyzes your sent email campaigns to learn your brand's tone, vocabulary, sentence structure, and formatting preferences. It identifies patterns in how you address customers, the level of formality you use, and your preferred call-to-action style. This model is then used to generate new email copy that sounds authentically like your brand.
2. What behavioral segments come pre-built in the Segment Registry?
The Segment Registry includes segments such as new first-time buyers, repeat purchasers, VIP customers by spend tier, subscription churners, win-back candidates at various recency windows, browse-but-didn't-buy visitors, and customers approaching milestone purchases. All segments update automatically based on real-time behavioral data from your store.
3. How does the A/B Test Hub determine statistical significance?
Finsi uses frequentist statistical testing to calculate confidence levels for each A/B test variant. You set your desired confidence threshold (typically 95%), and Finsi monitors the test in real time, notifying you only when a winner is confirmed with sufficient sample size. This prevents the common mistake of calling tests too early based on small sample sizes.
4. How does frequency cap management work across campaigns and flows?
Finsi tracks every email touchpoint per customer across both manual campaigns and automated flows. When a customer approaches your configured frequency threshold, Finsi automatically suppresses lower-priority sends while ensuring critical transactional and high-priority retention emails still go through. You can set global caps and per-segment overrides.
5. Which email platforms does Finsi integrate with?
Finsi integrates with Klaviyo, the leading email platform for e-commerce brands. The integration syncs campaign performance data, segment definitions, and customer engagement history bidirectionally, so you can use Finsi's intelligence layer while keeping your existing email sending infrastructure.
Put Your Email Program on Autopilot
Finsi analyzes your campaigns, learns your brand voice, and plans new emails through a conversational AI interface. Send smarter emails with less manual work.