Real brands. Real numbers.

These are the stories behind the logos — the missed Facebook pixels, the broken email flows, the 70% month-one churn, and what changed when we got into the data.

Vinyl Moon

Indie music subscription

+150 net new subscribers/month

Replaced a fractional CMO and a generalist agency with Klaviyo + brand-voice AI. CAC roughly halved.

Caffeine & Legends

Coffee, tea & Romantasy box

MRR more than doubled in 6 months

Diagnosed a missed conversion-tracking gap, then rebuilt retention with habit-building email sequences.

Luda's Dumpling

Frozen dumplings (DTC + retail)

~5× MRR over 11 months

Two-phase partnership: fixed summer shipping and FB creative in 2025, then scaled ads + email + retention dashboards in 2026.

Story coming soon

Carolina Dream

Hemp / DTC

MRR nearly doubled in one month

Meta optimization roughly halved CAC and exposed an inflated ROAS as the much lower real number.

Story coming soon

Mai Vino

Wine subscription

MRR grew ~80% in one month

Tackled 70% month-1 churn with quiz pop-up, 3 welcome variants, and segmented churn surveys.

Story coming soon

Namu

Georgian frozen food

Added a meaningful email revenue line in first month

Fixed a Mother's Day conversion crisis, swapped image-heavy emails for text-based, and repositioned around family-size value.

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