Marketing & Growth

Product Listing Optimizer

Generate SEO-optimized product titles, benefit-driven descriptions, bullet points, and meta tags using the AIDA framework.

What This Skill Does

This skill transforms basic product information into conversion-optimized listings. It generates SEO-friendly titles, benefit-driven bullet points (translating features into customer outcomes), short and long descriptions using the AIDA framework, and meta tags — all tailored to your brand voice and target audience.

What You Need

Product name, key features, materials, price point, target audience description, and brand voice guidelines.

Prompt Template

Copy this prompt, replace the [BRACKETED] placeholders with your data, and paste into Claude.

Write an optimized product listing for: Product: [NAME] Key features: [LIST 5-8 FEATURES] Materials/Ingredients: [LIST] Price: $[X] Target audience: [DESCRIPTION] Brand voice: [ADJECTIVES — e.g., friendly expert, premium minimal, playful casual] Primary keyword: [MAIN SEO KEYWORD] Create: 1. SEO-optimized title (under 80 characters, primary keyword front-loaded) 2. 5 benefit-driven bullet points (translate features into customer outcomes using "so that" framing) 3. Short description (150 words, AIDA framework: Attention → Interest → Desire → Action) 4. Long description (300 words, storytelling + social proof hooks + sensory language) 5. Meta title (under 60 characters) and meta description (under 155 characters) Rules: - No superlatives ("best", "amazing") — use specific proof instead - Include sensory language where relevant - Every bullet point must answer "why should I care?" - Include a clear CTA in both descriptions

Example Output

Here is what Claude produces when you use this skill with sample data.

**Title:** Vitamin C Serum 20% L-Ascorbic Acid — Brightening Face Serum with Hyaluronic Acid (1 oz) **Bullet Points:** - **Visibly brighter skin in 14 days** — 20% L-Ascorbic Acid targets dark spots and uneven tone at clinical concentration so you see measurable improvement, not just temporary glow - **Deep hydration without heaviness** — Hyaluronic acid pulls moisture into the skin while the lightweight formula absorbs in under 30 seconds, so your face feels plump and smooth under makeup or sunscreen - **Antioxidant defense that compounds** — Vitamin E and Ferulic Acid stabilize and amplify the vitamin C, so each application protects against environmental damage and builds on the results of the last - **Stays potent from first drop to last** — Airless pump packaging prevents oxidation (no more brown, expired serums) so you get full-strength vitamin C through the entire bottle - **Clean formula, no compromises** — Vegan, cruelty-free, formulated without parabens, sulfates, or synthetic fragrance, so you don't have to choose between effective and clean **Short Description (AIDA):** Dark spots and dull skin don't have to be permanent. This serum delivers 20% L-Ascorbic Acid — the concentration dermatologists recommend — directly to spots, sun damage, and uneven patches. Ferulic Acid and Vitamin E stabilize the vitamin C and multiply its antioxidant power. Hyaluronic acid draws moisture in without leaving a sticky film. The lightweight texture absorbs in under 30 seconds, layering smoothly under moisturizer and SPF. No pilling, no greasiness. Housed in an airless pump to stay potent from first drop to last. Start your brightening routine today. **Long Description:** Every morning, you look in the mirror and see it — the dark spot from last summer, the uneven tone along your jawline, the dullness that no amount of sleep seems to fix. You've tried other vitamin C serums. Some oxidized before you finished the bottle. Others left your face sticky. We use 20% L-Ascorbic Acid — the highest effective concentration backed by research — paired with Ferulic Acid and Vitamin E. This triple-antioxidant combination improves photoprotection and reduces visible hyperpigmentation. The airless pump blocks light and air, so your vitamin C stays clear and potent through every use. Over 3,400 customers have made this serum their morning non-negotiable. Try it for 14 days. **Meta Title:** Vitamin C Serum 20% — Brightening Face Serum | GlowLab **Meta Description:** Clinically concentrated 20% vitamin C serum with hyaluronic acid. Fades dark spots, evens tone in 14 days. Airless pump, clean formula. Free shipping.

Tips for Best Results

Run A/B tests on bullet point ordering — lead with the benefit that addresses the most common objection for your product category.

Adapt the output for each marketplace: Amazon has different title requirements than Shopify PDPs.

Re-run for seasonal angles: "holiday gift" framing in Q4, "new year refresh" in Q1.

Related Skills

Continue building your AI-powered e-commerce toolkit.

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