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Braze Integration

Orchestrate multi-channel engagement with AI agents powered by Braze data.

Why Braze + Finsi?

Braze provides sophisticated marketing automation, but turning that data into decisions usually means exporting and reconciling it by hand. Agents on Finsi read Braze data alongside the rest of your stack, with one set of definitions, and propose what to do next. A person approves each change, and every action is recorded.

Real-Time

Agents see Braze events as they sync

Intelligent

ML models trained on your specific data

Approved

Agents ask before they act and leave a record

What We Pull from Braze

Multi-Channel Data

  • Cross-Channel Journey
    Email, push, SMS, and in-app message paths
  • Channel Preferences
    How users prefer to be contacted
  • Message Fatigue
    Optimal frequency across all channels
  • Canvas Performance
    Multi-step campaign effectiveness

Intelligence Suite

  • Predictive Churn
    ML-based churn probability scores
  • Intelligent Channel
    Best channel selection for each user
  • Intelligent Timing
    Optimal send time predictions
  • Creative Optimization
    Which creative elements drive engagement

What You Can Achieve

Orchestrate Perfect Customer Journeys

AI coordinates messages across all channels for maximum impact.

Prevent Multi-Channel Fatigue

Balance frequency across email, push, and SMS automatically.

🤖 AI Agents Powered by Braze

Agents on Finsi read your Braze data every day to spot patterns, predict outcomes, and propose the next step with their reasoning. Your team stops reconciling spreadsheets and spends its time deciding. Nothing changes until someone approves it.

Technical Integration Details

Connection Method

REST API with webhook support

Data Sync Frequency

Real-time streaming + batch sync every 5-30 minutes

Security

OAuth 2.0 authentication with read-only permissions

Compliance

GDPR and CCPA compliant

Put Your Braze Data to Work

Agents on Finsi read your Braze data with the rest of your stack, propose what to do next, and ask before they act.

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