A 25-point audit that shows where subscription revenue is leaking. Takes 10 minutes.
Churn calculation
Are you measuring churn on total base or eligible cohorts? Most brands get this wrong and every downstream number is off.
Klaviyo blind spots
When subscribers cancel, they fall out of your segments. Half your list might be getting zero emails and you wouldn't know.
The Day-3 window
70% of churn is decided in the first 14 days. The audit shows what to check and when to intervene.
This audit comes from 50+ brand audits and 11 years scaling Scentbird to 1M+ subscribers and $300M+ in revenue.
At Scentbird, we found that moving retention intervention from Day 30 to Day 3 cut churn by 25%. That one timing change was the highest-ROI retention project we ever ran.
Finsi was built to give every subscription brand access to the same analysis.
— Andrei Rebrov, Co-CEO of Finsi. Previously CTO at Scentbird (11 years).
No spam. You'll get the PDF and 5 follow-up emails with case studies from real brands. That's it.
DTC subscription brands on Shopify. $2M-$100M in revenue. Using Recharge, Klaviyo, or similar tools. If you're running subscriptions and making retention decisions based on stale reports and gut feel, this audit will show you what to check first.