Meta Ads Integration

Go beyond ROAS to understand the true lifetime value of customers acquired through Facebook and Instagram ads.

Why Meta Ads + Finsi?

Meta provides powerful advertising tools, but measuring success by immediate ROAS misses the bigger picture. Finsi connects your Meta Ads data with customer lifetime value, retention rates, and cross-channel behavior to reveal which campaigns truly drive profitable growth, not just quick wins.

LTV-Focused

Optimize for lifetime value, not just conversions

Predictive

Forecast campaign performance before scaling

Holistic

See Meta\'s impact across all channels

What We Pull from Meta Ads

Campaign Performance

Ad Spend & ROAS
Real-time spend tracking and return on ad spend by campaign
Audience Insights
Performance by demographics, interests, and behaviors
Creative Performance
Which ad creatives drive the best results
Placement Analytics
Performance across Facebook, Instagram, Messenger, and Audience Network

Attribution & Conversion

Multi-Touch Attribution
How Meta ads contribute to the full customer journey
Conversion Paths
Common sequences from ad view to purchase
Cross-Device Tracking
Mobile to desktop conversion patterns
Offline Conversions
In-store purchases driven by online ads

Audience Intelligence

Lookalike Performance
Which lookalike audiences convert best
Custom Audience ROI
Performance of retargeting vs prospecting
Interest Targeting
Which interests correlate with high LTV customers
Exclusion Impact
How audience exclusions affect performance

Lifetime Value Impact

Customer Quality
LTV of customers acquired through different campaigns
Retention Rates
How acquisition source affects long-term retention
Purchase Frequency
Repeat purchase behavior by acquisition campaign
AOV Trends
Average order value patterns by ad source

What You Can Achieve

Increase ROAS by 65%

Identify and scale campaigns that drive high-LTV customers, not just first purchases.

Reduce CAC by 40%

Focus spend on audiences with the highest predicted lifetime value.

Scale Profitable Campaigns 3x

Use predictive analytics to identify campaigns ready for aggressive scaling.

Improve Creative Performance 50%

Test creative elements that resonate with your highest-value segments.

📊 Beyond iOS 14.5 Attribution

Finsi combines Meta\'s Conversions API data with your first-party data to provide accurate attribution even in a privacy-first world. Understand the true impact of your Meta campaigns by connecting ad interactions with long-term customer behavior and lifetime value.

Technical Integration Details

Connection Method

Facebook Marketing API with OAuth 2.0

Data Sync Frequency

Real-time for conversions, hourly for metrics

Attribution Window

Customizable 1-day to 28-day view and click windows

Privacy Compliance

Full support for iOS 14.5+ and privacy regulations

Advertise Smarter, Not Harder

Connect Meta Ads to Finsi and optimize for lifetime value, not just quick conversions.

Start Your Free Trial