Google Ads Integration

Transform Google Ads from a cost center into a predictable customer acquisition engine.

Why Google Ads + Finsi?

Google Ads shows you clicks and conversions, but not customer quality. Finsi connects your Google Ads data with post-purchase behavior, lifetime value, and cross-channel activity to reveal which campaigns, keywords, and audiences drive sustainable growth, not just quick sales.

Quality-First

Optimize for customer value, not volume

Predictive

Forecast LTV at first click

Profitable

Scale what actually works

What We Pull from Google Ads

Search Campaign Analytics

Keyword Performance
Which keywords drive high-value customers vs. one-time buyers
Search Query Insights
Actual search terms and their connection to LTV
Ad Copy Testing
Which messages attract profitable customers
Quality Score Impact
How quality scores affect acquisition costs

Shopping & Performance Max

Product Performance
Which products drive repeat purchases when advertised
Feed Optimization
How product data impacts campaign success
Audience Signals
Which audience signals lead to better results
Asset Combinations
Top performing creative and copy combinations

Customer Acquisition Quality

First Purchase Analysis
Initial order value by campaign and ad group
Repeat Purchase Rate
Which campaigns drive loyal customers
Customer Lifetime Value
Long-term value by acquisition source
Cross-Sell Success
Product expansion by customer source

Multi-Channel Impact

YouTube Influence
How video ads impact purchase decisions
Display Network ROI
Brand awareness to conversion paths
Discovery Campaigns
Performance across Google properties
Local Campaign Impact
Online to offline conversion tracking

What You Can Achieve

Reduce CPA by 45%

Focus budget on keywords and audiences that drive high-LTV customers.

Increase LTV:CAC Ratio to 5:1

Optimize campaigns for customer quality, not just conversion volume.

Scale Smart Shopping 3x

Identify products that create loyal customers and expand their reach.

Improve ROAS by 80%

Measure true ROAS including repeat purchases and customer lifetime value.

🎯 Smart Bidding Enhancement

While Google\'s Smart Bidding optimizes for conversions, Finsi adds a layer of intelligence by feeding back actual customer lifetime value data. This helps Google\'s algorithms learn which conversions are truly valuable, improving campaign performance over time and reducing wasted spend on low-quality traffic.

Technical Integration Details

Connection Method

Google Ads API with OAuth 2.0 authentication

Data Sync Frequency

Real-time conversion tracking + hourly metric sync

Enhanced Conversions

Full support for enhanced conversions and offline imports

MCC Support

Manage multiple accounts from one dashboard

Make Every Click Count

Connect Google Ads to Finsi and optimize for lifetime value, not just conversions.

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