1-day vs 7-day vs multi-touch attribution windows explained. Which model fits your business model, margin, and growth stage.

Chargeback thresholds that trigger account termination, prevention tactics, and how to monitor dispute risk before processors act.

LTV ranges, LTV:CAC ratios, and payback windows for food & beverage Shopify brands. Operator-grade benchmarks to calibrate unit economics.

How feed quality drives Performance Max efficiency and why brand cannibalization requires deliberate campaign architecture.

GA4 offers free baseline analytics; Triple Whale adds real-time dashboards and attribution. Compare costs, features, and when each fits DTC operations.