Below 3:1 you are losing money. Above 5:1 you are underinvesting in growth. See LTV:CAC benchmarks by vertical, the right way to calculate it (most brands do it wrong), and how to hit the sweet spot.
Median DTC repeat purchase rate is 27%; top brands hit 45%+. See benchmarks by vertical, the formula most teams calculate wrong, and 7 tactics ranked by lift (12-40%).
Is your churn rate good or bad? 2026 benchmarks by industry, AOV, and business model - plus the voluntary vs involuntary split most brands calculate wrong.
Dunning tools recover failed subscription payments; dedicated platforms often hit 55-80% recovery vs 15-25% for basic retries. How to score vendors on recovered revenue, not feature lists.
