andrebrov

Gross margin return on ad spend explained: definition, calculation, benchmarks, and worked examples for DTC operators optimizing unit economics.

Define the role, separate it from AI-assisted operator work, and build a hiring rubric for early-stage DTC teams.

Churn rates, repeat purchase windows, and retention thresholds for home goods DTC brands. Formulas, cohort benchmarks, and decision rules.

LTV ranges, LTV:CAC ratios, and payback windows for Shopify home goods brands. Industry benchmarks to calibrate your unit economics.

Home goods RPR benchmarks for 2026, plus 5 operational levers that drive second purchase behavior in furniture, decor, and kitchenware.